michelle chiu  (art director + copywriter)
work design fun me
visa

fluent in every currency


Problem: Gen Z still use cash more than card when travelling.  

Insight: As Gen Z budgets for their first big purchases like vacations,
foreign currency can feel as confusing as a language barrier.

Idea: Keep your money from being lost in translation.


AD Michelle Chiu, Chanel Romeo
CW Michelle Chiu



VISA Currency Translator









Social




OOH






Interactive Airport Billboard







monotype              corelle


work     design     fun    me