michelle chiu  (art director + copywriter)
 work design fun me
corelle dinnerware

antifragile affirmations


Problem: New homeowners default to cheap dinnerware.

Insight:Fewer than 1 in 3 parents feel really confident about their parenting.

Idea: Corelle’s dinnerware helps new parents be resilient to the shocks and drops of life.

AD/CW – Michelle Chiu









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