michelle chiu (copywriter)
no mow worries
Problem: Juggling work, kids, and social life, they are trying to maximize the busiest time in their lives while being a homeowner.
Insight: They would like a neat lawn, but simply don’t care.
Idea: No mow worries.
AD – Michelle Chiu, Ethan Davidson
Awk Talks Event: Being new to networking can be intimidating.
Participants are given a double-sided business card
with conversation starters on the back.
Got awkward?
“Get out of jail” by handing them your card, contact side face-up.