michelle chiu (art director)
let’s get you there
Problem:
People rarely replace their car batteries proactively.
Insight:
Gen X men are at a stage of life where they can prioritize family and enjoy life,
trusting others to handle the rest.
Idea: Duralast gives them peace of mind when it matters most.
AD – Michelle Chiu, Cristina Valencia
CW – Michelle Chiu
OnRoute Stunt
OnRoute Battery Testing & Phone Charging Ottawa-Windsor corridor