michelle chiu  (copywriter)
 work design fun me
work index 📜     


crest scope

Cut from the Same Cloth

now ⏰
advertising art direction @ Humber College          

before ⌛
media & french studies @ Western University

next 🔮
andromeda ? 🌟👾👩‍🚀☄️


 Problem



Insight


Solution

Millennials don’t view mouthwash as an essential part of their dental routine.


They’re perfectionists
careers, avoid self-conscious

Anti-awkward shield.


Crest Scope defends working Millennials against awkward situations, uplifting their social confidence by promoting Scope as an anti-awkward shield.




  






monotype

Cut from the Same Clothpics




duralast

Cut from the Same Clothpics




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🖖 hello stranger, i'm michelle chiu 🌞     


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work     design     fun    me