michelle chiu (art director)
what’s your noodle ID?
Problem:While Nissin was always a staple for broke students and fresh grads,
they’ve been looking at other brands for more flavour experiences.
Insight: Gen Z feel they constantly have an identity crises.
They also love personality tests and comparing results with friends.
Idea: What’s your Noodle ID?
AD/CW – Michelle Chiu