michelle chiu (art director + copywriter)
capture less. keep more.
Target: Gen X, 55+ who are starting to slow down and enjoy life more.
Insight: The original film users take thousands of phone photos and look back at none.
Idea: When everything’s worth capturing, nothing is worth keeping. Kodak invites you to take fewer, better photos.
AD/CW – Michelle Chiu, Amanda Ilardo